• SREI

    Seoul Real Estate Research Institute

    Our Seoul Real Estate Research Institute is supporting corporate innovation by analyzing real estate values and establishing future-oriented development strategies in the rapidly changing development business conditions due to the development of IT and AI, allowing its parent company, Ara Development Co., Ltd., to become a leading company in the development business rather than a latecomer.

    We are strengthening our role as a professional research institute that contributes to the practical decision-making of the project through research on the entire process of real estate implementation projects and location analysis, policy response, and trend analysis.

    We will lead the paradigm of the real estate industry as a corporate research institute that accurately reads the flow of change and designs the future.

    SREI DirectorTaeug Rho

    Educational background and medical history

    • Master of Industrial Engineering / Master of Urban Planning / Doctor of Public Administration, Seoul National University
    • (Current) Director, Seoul Real Estate Research Institute
    • (Former) Professor of Real Estate Department at Gangnam University
    • (Former) President of the Korea Appraisal Board
    • (Former) Chairman, Korea Real Estate Analysis Association
    • (Former) Chairman of the Regulatory Review Committee of the Ministry of Government Administration and Home Affairs
    • (Former) Member of the Central Real Estate Evaluation Committee of the Ministry of Construction and Transportation
    • (Translation) Commercial real estate location, real estate academic theory, real estate economics, real estate ethics

Vision and research fields

Vision

The Seoul Real Estate Research Institute seeks to innovate human resource management and business scope to strengthen the competitiveness of its parent company Ara Asset Development by discovering and researching important key tasks in the rapidly changing and diversified real estate development market.

Major business

- A Study on the Practical Practice and Theory of Real Estate Development
- A Study on the Real Estate Market Research Techniques
- A Study on the Case of Overseas Real Estate Development
- Analysis of Real Estate Policy
- Translation of books specializing in overseas real estate development

Field of study

- Analysis of Real Estate Market Survey
- Real Estate Development Feasibility Analysis
- An Analysis of the Market and Economic Impact of Changes in Real Estate Tax Policy
- Real Estate Market Instability and Financial Crisis: A Review of Policy Response Strategies